GEO Jobe Brand Guide
This comprehensive document outlines official usage guidelines for GEO Jobe's logos, typography, color schemes, and visual identity elements to ensure consistent brand representation across all platforms and communications.
The GEO Jobe Brand Guide is the official brand identity and visual standards document for GEO Jobe, a leading geospatial technology company specializing in Software Development, Esri Web GIS systems, and ArcGIS Enterprise solutions.
Usage & Compliance: All brand assets are exclusive intellectual property of GEO Jobe and must adhere to the specifications outlined in this guide. Third-party use requires prior written consent from the GEO Jobe Marketing department. Contact us here.
Company Logo
GEO Jobe’s company logo reflects how the company’s name should be referenced in text:
“GEO” (in all caps) -Space- Capital “J” lowercase “obe.”
GEO Jobe Logo Variants for Light and Dark Backgrounds:
(Note: Any previous logos featuring all lowercase lettering is considered outdated.)
Proper Use
Branding Dos & Don'ts:
- Partners may apply “The Power of GIS,
Simplified” and “MapThis!” only when
referencing GEO Jobe. - GEO Jobe should never be hyphenated.
- The “GEO” should always be uppercase.
- The “J” in Jobe should always be
capitalized. - GEO Jobe’s company logo and product
logos should never be manipulated,
changed or altered in anyway.
GEO Jobe Product Logos
The ABCs of GIS
The ABCs of GIS is GEO Jobe’s collection of software solutions designed to empower the average ArcGIS user.
These products include:
- Admin Tools for ArcGIS —bulk update, clone, and audit ArcGIS Organizations
- Backup My Org — Backup and restore ArcGIS data, automate backups and recovery, and reduce risk.
- Clean My Org — Remove outdated, duplicate, and unused items from ArcGIS Online.
- Symphony for ArcGIS — automate key processes and GIS workflows, save time, and reduce manual work.
- Manage My Attachments — a dependant application within Symphony to assess and reduce image attachments within ArcGIS.
Product Logo Variants for Dark Backgrounds:
Color Palette
Bright Gold
HEX CODE
#DBB527
CMYK:
16, 26, 100, 0
RGB:
219, 181, 39
Dark Gold
HEX CODE
#C69D29
CMYK:
20, 34, 100, 5
RGB:
198, 157, 41
Bright Purple
HEX CODE
#6C6EAC
CMYK:
65, 60, 5, 0
RGB:
108, 110, 172
Dark Purple
HEX CODE
#4A4B78
CMYK:
82, 78, 30, 10
RGB:
74, 75, 120
Charcoal
HEX CODE
#2C2B2A
CMYK:
70, 65, 65, 65
RGB:
44, 43, 42
White
HEX CODE
#FFFFFF
CMYK:
0 0 0 0
RGB:
255 255 255
Map This!
Map This! is a trademarked tagline representing our community education initiative, blog, and online store, and should not be used without reference to GEO Jobe.
