I am often asked what I do. I respond that I am a Marketing Manager for a GIS company. Then, when I get a confused and puzzled look on the inquisitor’s face, I clarify and say, “GIS stands for Geospatial Information Systems.” This clarification typically doesn’t help because the follow-up is always, “What is that?” […]
Category: Marketing Tips
Tips and tricks to help with your SEO, marketing, and promotions
Trends in Mobile App Discovery and Opportunities with Location Technology
Some interesting findings have been recently shared by Forbes. They looked at how and why people (consumers/business) search for apps along with trends in app-related searches conducted on Google – for the developer, think Opportunity!
It’s Beginning to look a lot like… Time to Plan for Esri Partner Conference (EPC) & DevSummit!
Yes indeed, the holiday season is upon us and many of you are thinking about holidays, year-end strategy, new year resolutions, end of the year budget meetings, recruiting during the busy holiday hiring season, taxes (oops, sorry to be a buzz kill!) and yes indeed, for the Esri business partners and developers it’s time to […]
Monday Marketing Tips – Blog Content Ideas and the Best Times to Post to Social Media During the Holidays
The holidays are upon us and December is already busy as ever. As we get closer to the holiday peak time you’ll be wanting to make sure that you maximize your efforts and make the best of your time management. The following are a few helpful tips and guidelines to consider for making the best […]
Building a Social Media Content Strategy, Social Sharing Platforms, Scheduling, and Best Times to Share
Which Platform and When… Blogging, Tweeting, video, social media or? You may be wondering, which would be better for my business – blogging, social bookmarking, video or a social media? A darned good question, particularly as all have a purpose, a time, a place, as well as their own advantages and disadvantages. So, which is […]
Social Media is Increasingly Integrated into Webmaps, Data Analysis, Analytics and Visualizations
The NGA isn’t the only public agency augmenting their data analysis efforts, analysis and mapping with the inclusion of public social media feeds. There are many ways that real-time public data via the crowd, secured from social media, can augment data analysis, mapping and decision making (Example, just search the 400,000 Esri Story Maps, many […]
The MapThis! Shop – Cool Clothing and GEO Swag for Geographers! #MapThis
If you’ve followed us or some of our team members on social media, or in person, chances are that you’ve heard us talk about or mention “MapThis!” or perhaps you’ve seen us wearing a cool MapThis! T-shirt. Heck, there’s a hundred or two geogeeks running around all over the World and wearing their MapThis! swag. […]
Social Tips – 10 More Ways to Use Twitter for Business
There’s many ways to use Twitter and likely quite a few reasons to love it (or hate it). Regardless of what you hear, there’s no right or wrong way to use it and the possibilities are seemingly endless. To say that using Twitter is silly and/or a waste of time may be a little short-sighted. […]
Knowing Your Users and Understanding GIS User Personas
GIS user personas (more commonly known as buyer personas) are created and used as guidelines for understanding and segmenting user needs, interests, history, demographics, etc. Many times, marketing firms will apply this data and create a “made-up” person (and even give them a name) who represents the target customers of products and services. For GIS […]
Empowering The Science of Where through Partnerships; Esri 360 Video, Esri Startup GeoMarvel & Esri Partner GEO Jobe
Recently, we were fortunate enough to connect with the Esri 360 team at DevSummit to sit down and discuss a strategic partnership that Geo Jobe has nurtured with GeoMarvel, an Esri startup program member company. We share our outlook on The Science of Where, strategies and benefits of partnerships, going to market with ArcGIS technology, […]