I am often asked what I do. I respond that I am a Marketing Manager for a GIS company. Then, when I get a confused and puzzled look on the inquisitor’s face, I clarify and say, “GIS stands for Geospatial Information Systems.” This clarification typically doesn’t help because the follow-up is always, “What is that?” […]
Tag: marketing
Monday Marketing Tips – Blog Content Ideas and the Best Times to Post to Social Media During the Holidays
The holidays are upon us and December is already busy as ever. As we get closer to the holiday peak time you’ll be wanting to make sure that you maximize your efforts and make the best of your time management. The following are a few helpful tips and guidelines to consider for making the best […]
Building a Social Media Content Strategy, Social Sharing Platforms, Scheduling, and Best Times to Share
Which Platform and When… Blogging, Tweeting, video, social media or? You may be wondering, which would be better for my business – blogging, social bookmarking, video or a social media? A darned good question, particularly as all have a purpose, a time, a place, as well as their own advantages and disadvantages. So, which is […]
Social Tips – 10 More Ways to Use Twitter for Business
There’s many ways to use Twitter and likely quite a few reasons to love it (or hate it). Regardless of what you hear, there’s no right or wrong way to use it and the possibilities are seemingly endless. To say that using Twitter is silly and/or a waste of time may be a little short-sighted. […]
Monday #Marketing Tip – Improving your Web SEO and Twitter Reach With Hashtags
Hashtags are a quick, convenient, and useful way to make your important keywords stand out. Made popular by Twitter as a way of search enabling and categorizing your short posts, hashtags are much more useful than you might think. Note, if you are in search of some valuable tips on hashtags and using them, Twitter […]
Geo Marketing Tip – “AppVertising” Your Geo App Inside Admin tools, the #1 ArcGIS Marketplace App
Hey GeoTech marketing professionals, startups, and Geo innovators, are you looking to get your message (app info, webinar, Geo EDU program) in front of ArcGIS Admins and power users? We have a great solution at GEO Jobe that you may not have considered – you can run a simple ad inside the #1 app in […]
GEO Jobe Welcomes Industry Veteran, Glenn Letham, as Geo Evangelist, CMO
Hello and welcome to my first official duty with GEO Jobe as the newly appointed Geo Evangelist & Chief Marketing Officer (CMO), my introduction blog post. Given that I’m likely widely known by many in the industry as a long time blogger (geo blogging since 1998) it seemed to be the appropriate thing to do!